Most pricing decisions focus on what to charge. The more consequential question is what not to charge for.
The most expensive thing a company can do is try to do everything. I keep coming back to the number three.
The best companies I've seen don't hand off between product and marketing. They share a brain.
There are things I say I believe and things I actually believe. The gap between them has narrowed over time.
Curiosity is the cheapest, highest-leverage trait I know of. It costs nothing. It compounds forever.
The same questions that made me a better researcher made me a better operator. It took me a while to notice they were the same questions.